Prarthana Sharma, categoryAffinities returns an array of values. categoryId parameter. Any hint or ideas in approaching that will be helpful. target object in the Platform Web SDK sendEvent command payload. General. categoryID in global mbox. Steps to reproduce: When trying to pass the product or content information to Recommendations using the entity attributes via mbox (refer to Plan and implement Recommendations),. You can also learn about the Target edge network, Search Engine Optimization (SEO), and how Target. skuIssue. For those who are interessted in the solution, I used following script: document. Learn. . REQUEST_SUCCEEDED, - 351903 Whenever a user visits your site, profile parameters specific to the visitor are recorded in the Target database. That’s because Adobe Target lets brands leverage artificial intelligence (AI) powered by Adobe Sensei to more deeply personalize the experiences they deliver their customers. In this video, you learn how to: Describe A/B activities, Multivariate Tests (MVTs), Experience Targeting (XT) activities, Recommendations, and Automated Personalization (AP) activities in Adobe Target. It's also an excellent choice for merging designs, saving them as PSD files, and exporting them to the web or print. -> Based on your successful use and integration of multiple Adobe Experience Cloud products, describe how it has transformed the customer experience/journey, and the value, business impact, and results from your company/organization has realized. Toggling ‘ Ignore Case ’ can cliff line items that appear identical. jsvasu. Thanks @jmagnusson @jmosbaug and @frager1 for joining us today! This Question was posted by Target Community Member @jsvasu : " I have enabled some configurations in Launch and Adobe Target to capture the category affinity of users but it's not working for me. Adobe Target Standard. This in turn accelerates your business, as you text. The Introduction to Recommendations webinar includes an in-depth exploration of how to leverage the value of Adobe Target Recommendations. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. But, is there any way to get first category, second category etc values as well by doing something sim. I understand the category affinity algorithm and how it works. Select Analytics Classifications, then specify the report suite. id mapped to digitalData. We have used the global mbox (which is handling Category Affinity) across multiple brand sites. View all features. See below for the output for Affinity Category. Target does not calculate the size of the audience in this case. 2. Whenever a user visits your site, profile parameters specific to the. You can use profile variables or mbox parameters to use that as a condition. This tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". Can you elaborate more on the query you are looking for? However here are more details on Category Affinity > Ca. From the Visitor Profile drop-down list, choose an attribute: From the Choose Comparison Type drop-down list, choose Attribute. Category affinity would also work for the returning visitors on the page. Category Affinity. I've looked at the Ta. I'm getting started with Category Affinity using Launch, and I think I've got it set up correctly based on the documentation I've found. Events. Adobe Target. Reference the Pass Parameters to a global mbox in Adobe Developer documentation. Environment. . Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageCommunity home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageThe category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. Now create an audience using category affinity. Learn how to create audiences in Adobe Target to target visitors who meet specific profile parameters such as new or returning visitor, category affinity, and more. categoryAffinity' will return the top category affinity for a visitor. Learn. Entities refer to the items you want to recommend. Profile parameters. categoryId=world, NATO, NATO Summit, Politics of Sweden, International agreements, International relations, Politics of TurkeyHow do I tell our developer which fields to use as the category @Gaureshk_Kodag? Say our data layer has two fields: sections: ['World'] subject: ['NATO', 'NATO Summit', 'Politics of Sweden', 'International agreements', 'International relations', 'Politics of Turkey'] When I tell him to pass categ. But need to understand how to implement this user. However, I’d like to know if there is a way that I can be a bit more granular with my categories. once you store category affinity array in profile script, fetch it into your code using "${user. g. categoryAffinities[0];". Similar to at. Here is how category affinity works: Reference the Category Affinity documentation in Adobe Experience League. id ? entity. An Adobe subscription starts at $9. Adobe Target. When creating an Adobe Experience Cloud audience, there are three options. Check out what you can do. However, I'm not finding a way to validate that categories are being captured properly, view what my visitor ID category affinity is, etc. category parameter also created and passed? Also, tell me what kind of Target activity it would be and what would be goal metrics? Thanks " I have enabled some configurations in Launch and Adobe Target to capture the category affinity of users but it's not working for me. Learn. Please help me understand this more - user. Click Create Criteria > Create Criteria. Finally create audience under audience -> visitor profile -> category affinity . Learn how to create audiences in Adobe Target to target visitors who meet specific profile parameters such as new or returning visitor, category affinity, and more. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. The Target Traces tab does not appear in Adobe Experience Platform Debugger. Issue/Symptoms. Learn how to create audiences in Adobe Target to target visitors who meet specific profile parameters such as new or returning visitor, category affinity, and more. Issue/Symptoms. Activity means a Customer configured workflow in Adobe Target that determines the experience a visitor may encounter. Download an interactive PDF that describes the different activity types in Adobe Target. I will reach back if I have any questions. custom1,. Hello community! When we migrated from DTM to Launch, category affinity broke. e. It's further mapped to a data element capturing the page's product category type. your developer would help you better with reading adobe target response tokens and pushing it into datalayer Target cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user. categoryId'. You can see this after reviewing the generated SQL code. Click Search. Basis score target will create category affinity array of top 5 categories. Benefits; Features; Compare. I've looked at the Ta. Category affinity Passing category affinity information into Target. Sign In. . , scarves, t-shirts, bedsheets, coats). However for target, it is still valid for 90 days (or respective visitor profile - 363185. Category values for category affinity; Create data elements for Target parameters. , scarves, t-shirts, bedsheets, coats). In order to get the affinities to Adobe Target, we leverage Adobe Launch. This helps to ensure that content is targeted to visitors who are most likely to act on that information. Issue Client couldn’t find product information in the Target UI under Recommendations › Catalog Search. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. I was wondering if it were possible to reference user. Click Create Criteria > Create Criteria. Model training is the process of how recommendations are generated by the Adobe Target learning algorithms. Level 6. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsI'm getting started with Category Affinity using Launch, and I think I've got it set up correctly based on the documentation I've found. categoryID to pass it with along with Global Mbox. That's it :). Entities can include products, content (articles, slide shows, images, movies, and television shows), job listings, restaurants, and so forth. Experiment & learn Experiment & learn A/B Testing; Multivariate testingCategory affinity across more than one attribute Description. I created a rule in Launch and configured category affinity as mbox param using "user. Please take some time and attentively read this documentation article: Category affinity Example: user. Powered by Adobe Sensei, Auto-Target appears as an option in the Adobe Target UI when preparing an A/B/N test. Environment Target. categoryAffinities[0]? and what are all these value Fist Category, Second Category mean and how - 276887Overview. Category affinity would also work for the returning visitors on the page. Sure, mostly we use it via Target and display e. When deciding how to create an audience, consider the following questions: Use the Offers library in Adobe Target to manage your code offer and image offer content. Learn how to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital. product. I can see this data in the mbox JSON file that's being loaded on. Adobe Target without Adobe Launch. Topics: Release Notes. , scarves, t-shirts, bedsheets, coats). , scarves, t-shirts, bedsheets, coats). productInfo. This article also introduces the various activity types that you can create using Target. Adobe Target Standard includes the following components and functionality in the Target section of the Adobe Experience Cloud user interface: A/B testing with the. Read real-world use cases of Experience Cloud products written by your peersCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. your developer would help you better with reading adobe target response tokens and pushing it into datalayerTarget cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user. Issue/Symptoms Can the category affinity algorithm be utilized across more than one attribute? Currently, I have category affinity configured to retrieve the page category name (e. Activity Type. categoryAffinity to get the value in it. name. Several rules can be defined in an activity to deliver different content variations. categoryId for the pages. 17 hours ago · Affinity Universal Licence | $159. How does Target identify visitors (i. - 559265 Yes, I have product pages that are tagged with multi-product categories that's why I have a generically coded data element if there is a single product category or Multi-product category available on the page then get that into to data element Regarding the Category Affinity value [luxury] : I ha. . Data used by Target machine-learning algorithms. I was originally looking at /b/ss/, which I see now is just for. entity. Target cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user. , scarves, t-shirts, bedsheets, coats). View all features. Features. values inside experiences through custom code within Adobe target. I've been looking through the Adobe Debugger and haven't seen anything related to Category Affinity being captured there. __adobe. . for the value to be properly stored as a persistent Target profile attribute. Learn. Hi, I am facing a hard time getting first category, second category etc. How the affinity is calculated can be referenced in the same Category Affinity documentation in Adobe Experience League. Hi Mike, In the article it says "The category affinity feature automatically captures the categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. Courses Tutorials Events Instructor-led training View all learning options. Experiment & learn Experiment & learn A/B Testing; Multivariate testingAdobe Target EEC Troubleshooting | Adobe Experience Cloud. productInfo. Entities can include products, content (articles, slide shows, images, movies, and television shows), job listings, restaurants, and so forth. Hey All, We have implemented Category Affinity on our site, and for some reason it is returning two "Category Affinities". Hi, We don't have Recommendations but Target Standard. Manual A/B Test. Regards, Rajneesh - 276887Category affinity Capture the categories a user visits and use them for future targeting and segmentation. g. I'm trying to work with user profile data (category affinity specifically) to implement a custom solution. I'd like to use the Category Affinity algoritme, and are sending in product category as you can see in the request example below. categoryaffinities Yes, To see the response tokens working in action, you need to activate them first on the path you mentioned and it will be delivered immediately only through Target responses delivering an activity. 0. Linux: use the top command to check CPU utilization. Recommendations sends the productId or productPurchasedId. On second pass, now I'm seeing where I should be looking in my Browser Network tab. The category affinity feature in Adobe target automatically captures the categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. Actual Call means a single request made by or on behalf of Customer that results in data being sent to Adobe servers for processing. id mapped to digitalData. This in turn accelerates your business, as you text. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Category Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. and post your follow-up Questions as a Reply to this Thread for follow-up Answers from the experts!. Category affinity would also work for the returning visitors on the page. Issue/Symptoms Can the category affinity algorithm be utilized across more than one attribute? Currently, I have category affinity configured to retrieve the page category name (e. parameters. Adobe Campaign Classic. This data is tied to the user’s cookie. Category values for category affinity; Create data elements for Target parameters. 0. Now, when target finds this param on page it scores each category basis no. In Adobe Launch we will create two Data Elements. , which variables and in what order)? Resolution. Adobe Experience Platform Web SDK can deliver and render personalized experiences managed in Adobe Target to the web channel. ; mboxpcid is basically generated by the Target tag on customer’s web page, and we write a cookie for that visitor, so we know whether this. target. You can target custom profile parameters and user. Adobe Experience Platform; Adobe Target; Issue/Symptoms. customN" i s mandatory to be uploaded or can we - 627746I got a little bit of an idea and will connect with my IT team on this. Features. User. - ADOBE TARGET CUSTOMER INTERVIEWS - Share your feedback and help influence the future product roadmap for Adobe Target! Sign Up Now Content Based Recommendation on the basis of Category Affinity Click Recommendations > Criteria. Offers created in Target Classic or other solutions. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library Recommended courses Tutorials Certification Events Instructor-led training Browse content libraryThis tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". Auto-Allocate. I am trying to index the entire Adobe Target. DescriptionHello all, I am using category affinity to deliver content to audience based on the favorite category of the user. Adobe Target, part of Adobe Marketing Cloud, is Adobe’s solution for personalizing and experimenting with content and experiences to maximize conversions, revenue, and. I am trying to show recommendation based on category affinity. Click Offers to open the library. Experience League. Category Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. are mandatory right? Also, you missed answering my one question twice about the CSV URL. g. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that. I will keep you posted on what i find. Hi Benjamin, you are right - favorite category is same as user. Adobe Target. product. Learn how Adobe Target works, including information about the JavaScript libraries (Adobe Experience Platform Web SDK and at. Learn how to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. Level 7. How the affinity is calculated can be referenced in the same Category Affinity documentation in Adobe Experience League. "Category Affinity" and "Affinity Match Table". I'm thinking that should you need a "multi-faceted" category affinity, you'll probably be recommended to get Adobe Target Premium and use the Recommendations functionality there. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsNow create an audience using category affinity. This lesson is part of the Implement Adobe Experience Cloud with Web SDK tutorial. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library Recommended courses Tutorials Certification Events Instructor-led training Browse content libraryAudience creation options. Taken from the LinkedIn Post from Kasper Andersen who has given away 12 Adobe Target Profile Scripts ready for use. categoryId". Documentation. Recommendations now produces a “Top Sellers” list for each brand and shows the visitor the appropriate “Top Sellers” list based on the value stored in the visitor’s Favorite Brand profile attribute. DescriptionSign In. Category Affinity. categoryId". Read real-world use cases of Experience Cloud products written by your peersCommunity home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageThanks for the reply! This might be it - we have the DTM debugger, so it may be that one of us had our staging library turned on while the other didn't. . Now, when the user navigates your site, the category affinity array could look like this: [scarves:cotton, t-shirts:cotton, t-shirts:linen, t-shirts:silk, bedsheets:. We're using the category affinity and I've written a profile script called topCategory using "return user. Advertising Cloud Analytics Audience Manager Campaign Campaign Standard Experience Cloud Experience Manager Sites & More Experience Platform I/O Cloud Extensibility Target Creative Cloud Document Cloud Magento Marketo Workfront, an Adobe companyAll Audience Manager segments will be auto-shared with Target as soon as they are created. profilescriptname}". If possible Can you fill the First Row as an example till "entity. The Target Traces tab does not appear in Adobe Experience Platform Debugger. Using the array, we can return any. In Adobe Launch we will create two Data Elements. Category affinity Capture the categories a user visits and use them for future targeting and segmentation. . Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it. for example, category page - XYZ subcategory inside XYZ - ABC article 1, article 2, and article 3 are the final 3 pages. SCORE REVENUE. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Personalized. Using Adobe Target with the Platform Web SDK. In order to get the affinities to Adobe Target, we leverage Adobe Launch. When creating an Adobe Experience Cloud audience, there are three options. Target welcome kit overview. You can target either. Category values for category affinity; Create data elements for Target parameters. Once you do that target starts tracking categories that user is visiting. Once the information starts populating in Target, you can need to create an audience to target the visitors. To do specify a reporting source, first choose from any of the Analytics companies your account is tied to, and then select the appropriate report suite for the activity. Learn. Click the Advanced Search link. (Optional) Click Add Rule to add an additional search rule. You can also target custom profile parameters and user. customN" i s mandatory to be uploaded or can we - 627746 I got a little bit of an idea and will connect with my IT team on this. With a diverse B2C and B2B product portfolio and thousands of digital assets, NVIDIA faced a large challenge in how to. You can use a WYSIWYG editor, called the Visual Experience Composer (VEC), or a non-visual interface, the Form-based Experience Composer, to create,. This extension is for Adobe Target end users. This in turn accelerates your business, as you text. A user profile contains demographic and behavioral information of a web page visitor. Yes, i guess user category affinity is passed in response tokens you'll need to do some JavaScript code to read response tokens and push those values into datalayer. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. "Category Affinity" and "Affinity Match Table". Similarly, you can also use Launch to pass params to target calls. Learn. A user profile contains demographic and behavioral information of a web page visitor. What is the goal: As a marketer, I would like to identify the interests of my customers via their surfing behaviour on my website, put these customers into segments and finally serve these with. It seems to consistently tally one affinity, though it will change across. How to use category affinity. . Issue/Symptoms Can the category affinity algorithm be utilized across more than one attribute? Currently, I have category affinity configured to retrieve the page category name (e. DescriptionCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. I'm trying to work with user profile data (category affinity specifically) to implement a custom solution. Profile attributes in Adobe Target are parameters that are specific to a visitor. Environment Adobe Target. id ? entity. . . In this case “Favorite Brand” matches to entity. I believe that the reason that "one" is not present here is that Adobe Target's affinity category algorithm truncates any category beyond five. Category affinity would also work for the returning visitors on the page. Adobe Target also delivers that better personalization to new digital. Learn how to tailor and personalize your customers' experience to. Environment. You can use profile script to fetch category affinity array using "user. Hi Tanvia, I want to start the category affinity too with the same business case explained in the article but is still struggling with the algorithm of setting the user. Click Recommendations > Criteria. 10/18/23 9:10:16 AM. Model training is the process of how recommendations are generated by the Adobe Target learning algorithms. Sign In. custom1" for my reference as it's a little unclear? ## RECSentity. This in turn accelerates your business, as you text. Click Offers to open the library. Sign In. Compare; VS the competitionCategory values for category affinity; Create data elements for Target parameters. Send the affinities via Adobe Launch to Adobe Target. The cliffing can happen in the same-case values as well. This helps to ensure that content is targeted to visitors who are most likely to act on that information. The Adobe Target Developer Guide contains information about how to implement Recommendations on your site, as well as how to implement Target. 0. Drag and drop Visitor Profile into the audience builder pane. I've looked at the Ta. Category values for category affinity; Create data elements for Target parameters. I'm curious to see the responses to this question. The only thing is it will also be - 606231This tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". Go to data elements in Adobe Launch. For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. Hi all - hoping someone can help here! I want to start using category affinity for personalisation. For example, for the Viewed Affinity recommendation, when a user views a product, a product-view tracking call is passed into Analytics close to real-time. For example, if I setup a campaign that targets those who's favourite category is shoes, how can I see how many. Level 2 8/20/19 9:00:39 AM. Check out what you can do. Python. categoryAffinities" and then consider first element of array as first favorite category, second as a second and so on. js). Drag and drop Visitor Profile into the audience builder pane. 2. How to use category affinity? Resolution. Category affinity - size of audience. How the affinity is calculated can be referenced in the same Category. Resolution Steps to resolve. Of times user visits different categories. This is because when changing the case sensitivity settings, Analytics actually changes the underline hash values that are used to store key values in the database. With his consent, posted them here so that they can reach as many as possible who are new to Adobe Target. Now create an audience using category affinity. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Create audiences in Adobe Target to target visitors who meet specific profile parameters. Experiment & learn Experiment & learn A/B Testing; Multivariate testingCategory Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. This ID can then be used to add information via the Profile APIs and Customer Attributes. With his consent,. For the most recent Apple Safari ITP 2. Regards, Nitish To create complex targeting rules that include OR operations across categories, create an expression target. To create complex targeting rules that include OR operations across categories, create an expression target. Features. Sign In. Similarly, mcid is created by visitor API on the page, and this ID is made available. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. js to Web SDK implementation. But is it possible to get this information out of Adobe Target, e. id mapped to digitalData. If you or the User you are trying to add have already been. categoryId parameter. mbox. Features. The Visual Editing Helper is automatically enabled when a website is opened in the Target VEC to power authoring. However, one problem I am facing is with the feeds which is an important. Sign In. Choose the best activity type to accomplish your business goals. once you store category affinity array in profile script, fetch it into your code using "${user. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. . For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. Although the difference in cost is staggering, Adobe sells an. Customer profiles and segmentation creates progressive unified profiles that allow you to target your messaging with confidence. Learn. event.